Privacy policy

Last updated: 23 October 2026

FinMaxxing teaches how money works. It has no accounts and no server. Your progress stays on your phone, and nothing about you is sent to us. We don't ask about your own money, and you never need to tell us.

1. The short version

2. Who we are

FinMaxxing is a free, non-commercial app published by Gregor Maxwell, an individual based in England, UK. In this policy, "we", "us" and "our" mean Gregor Maxwell.

Gregor Maxwell is the data controller for the personal data described in sections 6 and 7: emails you send us and this website's logs. That means we decide how that data is used, and we're responsible for looking after it under UK data protection law (the UK GDPR and the Data Protection Act 2018). We don't receive anything that's stored in the app on your phone.

3. What stays on your phone

The app saves a few things on your phone so it can work. They're kept in FinMaxxing's own storage on the phone. They're never sent to us or anyone else, and we can't see them.

What the app keeps on your phone
WhatWhy the app keeps it
Year of birth (just the year) To check you're 16 or over, and to show extra support, such as Childline, to anyone who might be under 18.
Learning progress: lessons completed, mistakes per lesson, stories started and finished (and how far you got), XP, streak, achievements and the counts behind them, review schedule and time spent learning each day To save your place, bring back things you're about to forget, and run your streak and daily goal.
Settings: daily goal, whether the reminder is on, reminder time, time zone, sound and vibration settings To run the daily goal, show the one reminder you asked for, and count your streak from your own midnight.

The daily reminder is set up on your phone. It doesn't come from a server.

The app works offline. It doesn't connect to the internet by itself. If you tap a link, such as this policy or MoneyHelper, it opens in your browser, and that website's own privacy policy applies.

If you enter a year that makes you under 16, the app tells you it's for people aged 16 and over, and it doesn't keep the year you entered.

Because nothing is backed up by us, we can't restore your progress if you lose your phone, erase your progress or delete the app. A new phone starts fresh.

4. What we never collect

We don't sell data, share it for advertising, or build a profile of you. We don't make decisions about you by automated means.

5. Apple

FinMaxxing is downloaded from Apple's App Store. Apple handles your Apple Account and App Store activity under its own privacy policy.

6. If you email us

If you email us, for example to ask a question, report a mistake in a lesson, we receive your email address, your message and anything else you choose to include. This is the only personal data about you that we handle.

We don't share your emails with anyone, unless the law requires it, for example a valid request from the police or a court, or to protect someone's safety.

7. This website

These pages don't use cookies, analytics or tracking. Their fonts are served from this website, so visiting doesn't send anything to Google or any other third party.

The website is hosted by Cloudflare Pages. Like most web hosts, Cloudflare may keep basic access logs, such as your IP address and the time of your visit, to run and protect the site. Lawful basis: legitimate interests (keeping the website working and secure). Cloudflare handles these logs under its own privacy policy.

8. How long things are kept

9. If you're 16 or 17

FinMaxxing is for anyone aged 16 and over. We designed it with the ICO's Age Appropriate Design Code (the Children's Code) in mind, so it works the same way for everyone, with privacy-protective settings by default:

You can use all the rights and choices in the next section yourself. You don't need a parent's permission.

10. Your rights and choices

Your progress on your phone is under your control. We don't hold it, so we can't see, change or delete it for you. You can:

For emails you've sent us, you have these rights under UK data protection law:

Email us to use any of these. We'll reply within one month. It's free. We may need to check the request comes from the same email address first.

11. Keeping it safe

If something goes wrong that puts your data at risk, we'll tell you and the ICO when the law requires it.

12. Changes to this policy

If we change how FinMaxxing handles data, we'll update this page and the date at the top. If the change is important, for example if we ever add accounts or anything that sends data from the app, we'll tell you in the app before it takes effect, and it will be something you choose to use.

13. Contact us or complain

Questions, requests or worries about your data: email hello@maxwellpartners.co.uk.

If you're unhappy with how we've handled your data, please tell us first so we can try to fix it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: ico.org.uk/make-a-complaint, or call 0303 123 1113.